Improve website speed by optimizing CSS files

Improve your website speed by optimizing the CSS

Improve your website speed by optimizing the CSS

There hаѕ been a lot of еmрhаѕіѕ рlасеd rесеntlу оn іmрrоvіng thе performance оf websites by deсrеаѕіng the lоаd time of раgеѕ. And fairly rесеntlу, Gооglе соmроundеd this bу іnсоrроrаtіng thіѕ fасtоr іntо their ѕеаrсh еngіnе аlgоrіthm. It ѕhоuld bе noted thаt thіѕ is a relatively minor component of thеіr аlgоrіthm but nеvеrthеlеѕѕ іf you hаvе a well орtіmіѕеd, SEO-frіеndlу wеbѕіtе thеn еvеrуthіng hеlрѕ and іt mау bе thе difference between yours аnd a соmреtіtоrѕ ѕіtе whеn it соmеѕ tо SERP (search engine rаnkіng роѕіtіоn).

Cascading Stуlе Shееt (CSS) іѕ a method uѕеd to give wеb dеѕіgnеrѕ mоrе соntrоl оvеr thе style оf еасh раgе- аllоwіng them tо сuѕtоmіzе each paragraph, title, hеаdеr, or bullеtеd list. CSS gives уоu thе аbіlіtу to ѕресіfу fоnt, ѕіzе, and соlоr оf anything уоu want without hаvіng tо rереаtеdlу іnѕеrt ѕресіfіс lines оf соdе.

The benefits of uѕіng CSS оvеr conventional HTML to ѕtуlе your wеb раgеѕ іѕ obviously wеll documented аnd bу separating the page соntеnt from the fоrmаttіng іt makes уоur pages lоаd fаѕtеr, соntаіn a hіghеr content-code rаtіо аnd gives уоu muсh more control over thе lауоut оf уоur раgеѕ.

What is often overlooked by mаnу web dеѕіgnеrѕ аnd SEO specialists іѕ thе actual size of thеѕе еxtеrnаl ѕtуlе ѕhееtѕ аnd thе effect thаt thеу can have on уоur оvеrаll раgе lоаdіng tіmе. Oрtіmіѕіng уоur CSS саn bе completed via a three-stage рrосеѕѕ tо ѕіgnіfісаntlу rеduсе thе loading times of уоur ѕіtеѕ wеb раgеѕ:

Stаgе 1: Use Extеrnаl CSS Sуlе Shееtѕ

CSS fіlеѕ are cached bу аll web brоwѕеrѕ аnd therefore dо nоt nееd tо bе dоwnlоаdеd every tіmе a nеw HTML document іѕ rеԛuеѕtеd frоm the server. Thеrеfоrе іt іѕ іmроrtаnt thаt you move away from inline CSS ѕtуlіng on your раgеѕ аnd іnѕtеаd put all of уоur CSS on аn еxtеrnаl ѕtуlе ѕhееt to take аdvаntаgе оf brоwѕеr caching and rеduсе уоur раgе-lоаdіng times.

Stаgе 2: Combine ALL Extеrnаl Style Shееtѕ

Thіѕ ѕtер in itself does not rеduсе thе size оf thе соdе іtѕеlf but іt does hаvе the аdvаntаgе оf reducing thе number оf HTTP rеԛuеѕtѕ made tо thе server. Fоr example if уоur page is styled bу 3 еxtеrnаl CSS ѕhееtѕ thеn your іntеrnеt brоwѕеr will hаvе tо make thrее ѕераrаtе requests tо your ѕеrvеr, combining thе CSS оntо оnе ѕhееt wіll reduce thіѕ tо one ѕеrvеr vіѕіt аnd consequently increase thе lоаdіng time оf уоur page.

Stаgе 3: Uѕе a CSS Cоmрrеѕѕіоn Program

Unused selectors in the CSS of your website can have a tremendous effect on slowing down the load time. There are a number of ѕіtеѕ that оffеr free CSS compression and thеу аrе еxtrеmеlу еаѕу to use. The one we highly recommend is Unused CSS at Unused CSS automatically removes any unused selectors. Sіmрlу place the link of your website and thеіr соmрrеѕѕіоn tооl ѕhrіnks thе ѕіzе оf уоur соdе. Doing so can оftеn rеduсе the ѕіzе оf your CSS files bу up to 50% or more without comprising the integrity оf your соdе. After the files have been compressed, just download the file and replace your old files with the new compressed files.

Fіnаl Thоughtѕ:

If уоu follow the ѕtерѕ at Unused CSS уоu ѕhоuld be аblе to ѕіgnіfісаntlу rеduсе thе size of your websites CSS files. This will in turn increase the speed of the website while also giving it minor SEO benefits. While improving the реrfоrmаnсе of your webѕіtе is important for browsers such as Google, Bing, and others, the mоѕt important of all is vіѕіtоrѕ to your site. No one likes a site that is slow to load and many people will just leave and go somewhere else.

The Importance of SEO

The Importance of SEO


Search Engine Optimization (SEO) is the way search engines (Google, Bing, etc.) is boosted, thereby increasing organic (non-paid) search results. SEO improves rankings on search engines, increases awareness and improves awareness of websites for search engine crawlers. It makes a website easier to find by search engines by manipulating content relevance.

Why do SEO

If you are an online business, it means you need to pull as many visitors as possible to your site where you can convert the visitors into sales. Many people will go to websites as the first option when they are looking for a product or service.

Indeed, search engine traffic accounts for the largest share of internet traffic. However, there are billions of websites competing against you. For your site to stand out, you have to make it easy to be found by search engines.

Need basic SEO work done?

Studies have shown that over 80% of search engine searchers do not go beyond the first page of search results. 60% of these will click on the first five rankings. SEO basics help your website pull traffic by appearing on the first page and if possible on those first five listings.

Search engines use crawlers to find a website and list their relevance so searchers can find what they are looking for easier. As much as these crawlers rely on intelligent algorithms to index sites, they need some visibility markers, which SEO provides.

On-page SEO

On-page SEO involves making content more searchable and relevant. Techniques such as keywords, Meta data descriptions, good domain names, relevant and unique content are all used. Search engines are simply getting smarter in ranking websites. Unlike before when you could just stuff relevant keywords on a website and pull in good traffic, nowadays search engine algorithms will quickly recognize this and rank your website negatively or deny it visibility.

SEO is still alive and well

Many web marketers are mistakenly abandoning SEO for other marketing techniques, particularly social media marketing. However, SEO is still very much alive and kicking. Search engine traffic still accounts for over 54% of the traffic to many eCommerce sites, meaning you ignore it at your peril.

Can you do SEO?

SEO is fairly simple and low cost to implement. But if you have little skills in the development of websites you will need to get SEO services to do the work for you. The benefits may take some time; however, the major search engines will routinely crawl your site and pick up the visibility markers within a week or two. To see more traffic and better ranking on Google and others one must not forget how important good SEO is.

The Importance of a Responsive Website

What is the importance of responsive websites?

Responsive websitesAre you a website owner? If yes, is your website responsive? The responsiveness of your website will determine how well users interact with the website. In addition, the responsiveness of a website is determined by the web design adopted thus you should ensure you hire a skilled and experienced web developer. Owning a responsive website definitely comes with a lot of benefits. So, what is the importance of having a responsive website?

  • Importance of responsive websites
  • It goes without saying that responsive web design is the key in developing modern websites. This ensures that websites are compatible with the current technological devices. Here is an overview of reasons why you should have a responsive website.

  • Amazing user experience
  • Content is definitely king to ensure visitors keep flocking to your site. However, if your website does not allow them to visit any time using the device of their choice, then the content will be of no use. Nowadays, most people browse the internet via mobile devices and hence the need to make your website a mobile website.  The user experience will determine how many users will visit your site. Therefore, ensure users can access your site any time while using the device of their choice without having to go through the trouble of resizing and over scrolling.

    Contact Carolina Web Developer for a free quote.

  • Cost effective
  • With a responsive website there is no need to have a separate mobile website. Responsive websites ensure that all users are directed to one site despite the device they use. This saves you a lot of money compared to having two sites where one is dedicated to mobile devices.

  • Rank higher on search engines
  • Responsive websites are highly recommended by search engine giant; Google. The reason why responsive web design is recommended is because the content available on one site is easier to access and interact with compared to that on different sites. This translates to higher rankings since your content can be accessed by numerous visitors any time they want to; while using the device of their choice.

  • Easy management
  • Owning two websites will require you to create two SEO campaigns. Managing one site is easier than managing two sites considering the SEO content needs to be regularly updated. Moreover, responsive websites enable users to adopt a mobile friendly SEO strategy that allows them to easily find the information they require.


    Responsive websites are crucial to achieving the objective of your business or venture. Therefore, ensure you enlist the services of a competent web developer to ensure you reap the benefits that a responsive website has to offer.

    Pros and Cons of do-it-yourself Websites


    Websites are an extremely important part of a company’s marketing efforts. They not only need to look good and be informative, but should be easy to navigate and respond to the type of device it is being seen through; better known as a responsive web design.

    Accomplishing the perfect website can be a challenge for most anyone. But without all of those conditions being met a site will simply lack the credibility it deserves. Many small businesses struggle and have to make do with lean marketing budgets. To save funds they will rarely use a professional web developer, so they turn to the do-it-yourself (DIY) website solutions such as Wix and Squarespace.

    The DIY solutions can help someone or a company brand establish themselves. They help to eliminate some of the most common problems of creating a website:

    • Knowledge of writing code.
    • A basic knowledge of web design.
    • Setting up and hosting of the domain name.

    These type of solutions do have some serious limitations though. For example, DIY solutions does not do any search engine optimization (SEO). SEO is an extremely important part of people discovering a website. And though it can be tempting to create a quick and cheap website, cheaper in the short term will not always  save money.

    You look familiar

    Creating your site by using a DIY solutions can be quick. There are however, some issues you’ll run into if you choose to use them. The templates offered are limited and will be in use by many others. This has led to many of the websites which are online all looking familiar to each other.

    As your website traffic grows, do you really want other sites looking like yours? Or would you rather it be more original than what DIY’s can offer? The DIY’s require more time and effort spent on writing content. If you don’t have the resources to produce this content yourself, you will probably have to spend more funds by having someone else provide content on a regular basis.

    A website needs to be an extended part of a business. This can be a problem with a DIY site. When someone visits a company’s website they should recognize your business’s brand, colors, logo,  so on. The website should be a functioning part of the company. With do-it-yourself solutions there will be limitations with the interactive user experience, specialized functionality and many custom features.

    A professional web developer will most often have more tools at their disposal. Tools like Google Webmaster Tools, Google Analytics and more can be bit of a problem for many people outside of the industry to grasp. These tools are used to find data about a website, such as crawl rates, broken links, and how much traffic a website has. Knowing how to use Webmaster Tools will get a website noticed by Google. It can also help to increase traffic, search engine rankings and credibility of the site too.

    Troubleshooting and support

    More often than not, the do-it-yourself the maintenance needs of your website is very limited. Most DIY website programs use a ticketing system. Message boards and limited phone support are also quite common. These type of resources can take much longer to resolve issues and can lead to nothing but frustration. With professional developers you can have someone who knows your site inside and out and can be available to fix problems or issues for you at all times. They can also quickly diagnose and revive your site should there be downtime of any kind.Whether you create a website to fit your brand’s needs, or you hire a team, there are certain factors to consider. Building a site yourself may be cheaper in the short term, but the amount of time you’ll put into it may have warranted paying a professional team.The same goes for upkeep, troubleshooting and support. No matter what route you decide to go, it’s important to research and understand the form and function you need your site to take.DIY website tools have their time and place, but your site should grow with your brand. Your starter website will only carry you so far before making the switch to a complete customized site becomes your best option.

    Remove Unused CSS to Reduce your Stylesheets Size

    Removing CSS to Reduce Stylesheets Size

    By Durodola_Ridwan


    We all like creating new stuffs and updating our site theme to meet up with the latest trends. We added new features, let’s say a widget and after some times, we believe it is outdated and decide to trash it out. Most times we remove the widget forgetting to dig-out the styles from the stylesheets. The styles becomes an unused or dead CSS selectors. While there are several tools that lets you locate unused CSS selectors within your site pages, among the best are:


    …read more

    Source:: Dzone


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