Online Marketing Strategies
In 2007 my health took a turn and I knew the time had come to give up construction. So, I needed to find a new way to earn a living. I decided to give some sort of online business a try. Becoming an affiliate with a few reputable sites, I started marketing online by blogging about different products. Little did I realize that Online Marketing Strategies play such an important part of being successful or not.
Know Your Audience
When marketing an online business it is important to know your audience. Find out if people are searching for the product or service to know if there is even a market for it. Research the web and see how a product is listed. Google has some excellent tools that can help. New products may not be listed. But that does’t mean a new product will not sell. The product may simply need more promotion. Instead of using only website advertisements, a company may use social networks like Twitter and Facebook for marketing (Sonker, 2013).
Media buying is another strategy that can lead to success. There may be websites that the targeted audiences are visiting regularly. These are ideal places to try buying advertising space on. Google Ad Sense and BidVertiser are two examples of online advertising. Both are pay-per-click networks that let a business select a category in which a product or service fall. Ads are then placed on websites that are relevant to the product (Sonker, 2013).
There are many more strategies to online marketing besides advertising. Building an email list for interaction. Becoming ranked in search engines with Search Engine Optimization (SEO) techniques, and publishing articles. These are all important factors for success (Lake, 2013). Many people in the affiliate side of e-commerce, including myself, will argue that content is king when it comes to marketing. Having a blog is great. However, a blog must have good content that pertains to the product. It is the content that brings visitors to a website and hopefully keeps them there long enough to make a purchase.
E-commerce is the term used for a business that transfers information about products across the Internet. An e-commerce site may be based on retail sales, auction sites or a company that trades goods or services. The great thing about e-commerce is it allows a business to reach online markets (Lacoma, 2013). If costs are a problem, becoming an affiliate may be the best option. Affiliates have no inventory to store or ship.
Some may confuse e-commerce with e-businesses. While e-business does rely on the Internet, it does no online transactions. E-business plays an integral role that customers never really see. Like data management, online payroll, human resources and other important practices that a business use (Lacoma, 2013). To sum it up in laymen terms, e-business are the online business operations, and e-commerce is the online sales force.
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Lacoma, T. (2013). What Is the Difference Between E-Business & E-Commerce? Demand Media, Inc. Retrieved from http://www.ehow.com/about_6297755_difference-between-e_business-_amp_-e_commerce_.html
Lake, L. (2013). Top 10 Internet Marketing Strategies. Retrieved from http://marketing.about.com/od/internetmarketingstrategy/a/internettips.htm
Sonker, A. (May 6, 2013). How to Market Your Products and Services Online. Retrieved from http://www.articlesbase.com/internet-marketing-articles/how-to-market-your-products-and-services-online-6581069.html