Pros and Cons of do-it-yourself Websites
Websites are an extremely important part of a company’s marketing efforts. They not only need to look good and be informative, but should be easy to navigate and respond to the type of device it is being seen through; better known as a responsive web design.
Accomplishing the perfect website can be a challenge for most anyone. But without all of those conditions being met a site will simply lack the credibility it deserves. Many small businesses struggle and have to make do with lean marketing budgets. To save funds they will rarely use a professional web developer, so they turn to the do-it-yourself (DIY) website solutions such as Wix and Squarespace.
The DIY solutions can help someone or a company brand establish themselves. They help to eliminate some of the most common problems of creating a website:
- Knowledge of writing code.
- A basic knowledge of web design.
- Setting up and hosting of the domain name.
These type of solutions do have some serious limitations though. For example, DIY solutions does not do any search engine optimization (SEO). SEO is an extremely important part of people discovering a website. And though it can be tempting to create a quick and cheap website, cheaper in the short term will not always save money.
You look familiar
Creating your site by using a DIY solutions can be quick. There are however, some issues you’ll run into if you choose to use them. The templates offered are limited and will be in use by many others. This has led to many of the websites which are online all looking familiar to each other.
As your website traffic grows, do you really want other sites looking like yours? Or would you rather it be more original than what DIY’s can offer? The DIY’s require more time and effort spent on writing content. If you don’t have the resources to produce this content yourself, you will probably have to spend more funds by having someone else provide content on a regular basis.
A website needs to be an extended part of a business. This can be a problem with a DIY site. When someone visits a company’s website they should recognize your business’s brand, colors, logo, so on. The website should be a functioning part of the company. With do-it-yourself solutions there will be limitations with the interactive user experience, specialized functionality and many custom features.
A professional web developer will most often have more tools at their disposal. Tools like Google Webmaster Tools, Google Analytics and more can be a problem for many people outside of the industry. These tools are used to find data about a website, such as crawl rates, broken links, and how much traffic a website has. Knowing how to use Webmaster Tools will get a website noticed by Google. It can also help to increase traffic, search engine rankings and credibility of the site too.
Troubleshooting and support
More often than not, the do-it-yourself the maintenance needs of your website is very limited. Most DIY website programs use a ticketing system. Message boards and limited phone support are also quite common. These type of resources can take much longer to resolve issues and can lead to nothing but frustration. With professional developers you can have someone who knows your site inside and out and can be available to fix problems or issues for you at all times.
Web developers can also quickly diagnose and revive your site should there be downtime of any kind. Whether you create a website to fit your brand’s needs, or you hire a team, there are certain factors to consider. Building a site yourself may be cheaper in the short term, but the amount of time you’ll put into it may have warranted paying a professional team.The same goes for upkeep, troubleshooting and support. No matter what route you decide to go, it’s important to research and understand the form and function you need your site to take. Do-it-yourself website tools have their time and place, but your site should grow with your brand. Your starter website will only carry you so far before making the switch to a complete customized site becomes your best option.