The Importance of SEO
Search Engine Optimization (SEO) is the way search engines (Google, Bing, etc.) is boosted, thereby increasing organic (non-paid) search results. SEO improves rankings on search engines, increases awareness and improves awareness of websites for search engine crawlers. It makes a website easier to find by search engines by manipulating content relevance.
Why do SEO
If you are an online business, it means you need to pull as many visitors as possible to your site so they can be converted into sales. Many people will go to websites as the first option when they are looking for a product or service.
Indeed, search engine traffic accounts for the largest share of internet traffic. However, there are billions of websites competing against you. For your site to stand out, you have to make it easy to be found by search engines.
Studies have shown that over 80% of search engine searchers do not go beyond the first page of search results. 60% of these will click on the first five rankings. SEO basics help your website pull traffic by appearing on the first page and if possible on those first five listings.
Search engines use crawlers to find a website and list their relevance so searchers can find what they are looking for easier. As much as these crawlers rely on intelligent algorithms to index sites, they need some visibility markers, which SEO provides.
On-page SEO involves making content more searchable and relevant. Techniques such as keywords, Meta data descriptions, good domain names, relevant and unique content are all used. Search engines are simply getting smarter in ranking websites. Unlike before when you could just stuff relevant keywords on a website and pull in good traffic, nowadays search engine algorithms will quickly recognize this and rank your website negatively or deny it visibility.
SEO is still alive and well
Many web marketers are mistakenly abandoning SEO for other marketing techniques, particularly social media marketing. However, SEO is still very much alive and kicking. Search engine traffic still accounts for over 54% of the traffic to many eCommerce sites, meaning you ignore it at your peril.
Can you do SEO?
SEO is fairly simple and low cost to implement. But if you have little skills in the development of websites you will need to get SEO services to do the work for you. All-in-one SEO software to run and manage full-blown SEO campaigns is available too. The benefits may take some time; however, the major search engines will routinely crawl your site and pick up the visibility markers within a week or two. To see more traffic and better ranking on Google and others one must not forget how important good SEO is.